Millions of homes are powered by voice. Online Audience builds and publishes your custom Alexa Skill, helping listeners find your station with a simple command on Echo speakers and screened Alexa devices.
Voice Ready
Custom Publishing
Voice Search • Smart Speakers • Better Listener Access
Make it easy for listeners to hear your station with a simple spoken command instead of searching manually.
Alexa opens your station to kitchens, bedrooms, offices, and living rooms where smart speakers are used every day.
A dedicated Alexa skill gives your station a stronger and more premium digital presence.
The easier your station is to access, the more likely listeners are to return regularly and make your stream part of their routine.
Smart speakers have fundamentally changed how people consume radio. Many radio stations are already taking advantage of broadcasting directly into homes by enabling listeners to play their favorite streams with a simple, natural command.
Now is the time to get a piece of this action and ensure your station is accessible where it matters most — in the kitchen, the living room, the office, and on bedside smart displays. By having your own dedicated skill, you remove friction between your stream and your audience.
Online Audience specializes in helping broadcasters reach these valuable listeners. We handle the technical process, from skill setup to publication route guidance, helping your station reach Alexa users without you needing to deal with all the technical detail on your own.
Your custom skill is built specifically around your station name, helping listeners say “Alexa, play [Your Station Name]” and get directly to your stream. This makes your station easier to remember, easier to access, and more integrated into day-to-day listening habits.
Radio has always depended on convenience. In the smart speaker era, that convenience is now voice-first. A station that works well with Alexa removes the need for listeners to open apps, search on websites, or remember stream links. That simplicity helps stations stay relevant in a competitive digital media environment.
Whether your audience listens to community radio, dance, gospel, talk, local programming, or online-only specialist content, voice access can make your station feel more established and more accessible. It is a practical brand move, not just a technical one.
Echo Displays • Voice Commands • Better Smart Device Presence
On Alexa devices with screens, your station skill can feel even more polished and visible. This helps your station appear more established while making the listener experience feel cleaner and more premium.
For radio brands, this is important because it turns your station from “just another stream” into something that feels properly integrated into the smart home ecosystem.
The goal is simple: make it natural for the listener to say your station name and hear your stream quickly. That simple phrase becomes a powerful part of your station identity.
A proper Alexa skill helps your station feel easier to use, more memorable, and more in tune with how modern audiences discover and consume audio.
Recent Alexa Skills Built & Published by Online Audience
These examples help show that Online Audience is not approaching Alexa radio skills as a generic web task. We work with broadcasters and understand how station names, listener habits, skill presentation, and practical voice access affect the final outcome. That matters because a good Alexa skill is not only about submission — it is about making your station easier for real listeners to find and use.
One-Off Or Monthly • Flexible Entry Options
Standard Alexa Skill Publication Package
Great For Stations Not Wanting To Spend £40 Upfront
Radio stations that want to stay easy to access need to think beyond websites and mobile apps alone. Smart speakers are now part of everyday life, and listeners increasingly expect stations to work naturally with voice assistants. If your station is not available through Alexa, you may be creating unnecessary friction between your brand and your audience.
A custom Alexa skill helps turn your station into something listeners can access in a more natural, modern way. That matters because radio has always been strongest when it is easy, immediate, and part of the listener’s environment. Voice access continues that tradition in the smart home era.
The easier it is for people to reach your station, the more likely they are to make it part of their daily routine. Smart speaker access helps with that by reducing clicks, menus, and search steps. A simple spoken command can do the work, and that convenience can help strengthen listener retention over time.
Having an Alexa skill also makes your station feel more complete and more established. It shows that your brand is keeping up with how audiences actually consume content today. For community stations, digital broadcasters, niche stations, gospel stations, dance brands, and talk formats alike, that matters because it helps reinforce professionalism.
Online Audience works with broadcasters and understands the value of strong digital presentation. We know that for many stations, Alexa is not just a nice extra — it is an important part of being available where listeners already are. That is why we offer both the one-off route and the lower monthly option, so stations can choose the path that fits their budget and growth stage.
Whether you want to invest once and get it done or prefer a smaller monthly route into Alexa visibility, the key outcome is the same: your station becomes easier to find, easier to use, and more aligned with how modern listeners expect radio to work.
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